Geoffrey Altrocchi's Communications Resume

Geoffrey Altrocchi
1811 N. Tamarind Ave. Apt. 321
Los Angeles, CA
90028
1(323)606-1318
Geoffrey.altrocchi@gmail.com
SUMMARY
Diligent, deadline-oriented worker and manager who has worked in all branches of media, including print, Internet, radio, television and even theatre. He possesses a good sense of a daily news cycle, local and national, business acumen, social media knowledge and skill and he has the ability to communicate individually and to large audiences.

Skills/Proficiencies:

Press Release Writing
AP News Style Writing
List of updated Los Angeles Media Contacts
Contain a list of industry contacts in the news.
Interviewing skills
Knowledge of and use of all majore social networking sites including Face book, Twitter, Tumblr, Reddit, flip, Wordpress, BlogSpot
Software: Power Point, Quicken, Adobe Photoshop, Dreaamweaver,
HTML Coding
Experience using a variety of cameras including Canon’s 5D
Familiarity with the news cycle
Newsletter compiling and writing
HTML encoding
Web Producer - videography and editing skills


Blogger Present
Creator and producer of several ongoing blogs on a variety of topics including humor, politics, food, modelling, acting, movie reviews and nature using both Wordpress and blogspot.com
Update the blogs with pictures and graphics, etc.

Ace Industrial Supply 2011
Sales Executive
Worked as a phone banker to learn more about engaging people right away and selling them a product.
Pitched specific products to customers all day long
"Sizzled" the products, explaining them with flare in great detail to customers in an effort to sell them.
Helped edit sales material
Price negotiation
Closed deals.

Promenade Playhouse Santa Monica, CA. 2009
Social Media Expert
Volunteered to created a social media platform that hadn’t existed before with this theatre.
Created a social media strategy that helped the theatre maintain and increase sales and numbers for their shows
Produced video shoots for their online network.


Westside Eclectic/Next Stage Theatre/Steve Allen Theatre
Publicist/Consultant
Wrote press releases
Helped them get placement and views in local press and on the Internet.
Designed and distributed fliers



Garment and Citizen Newspaper
Advertising Executive
Went from writing for a downtown Los Angeles newspaper to selling advertising for it in order to learn how to create revenue for publiciaions.
Engaged local vendors in downtown Los Angeles selling the Garment and Citizen
Negotiated prices


Rightside Advisors Beverly Hills, CA. 2007 - 2008
Internet Marketing Manager
Managed a series of financial newsletters that were sent out to hundreds of thousands of subscribers. Helped edit the newsletters and rewrite them to accentuate Rightside Advisor’s priorities.
Programmed critical email blasts.
Commandeered Direct CRM marketing.
Developed a relationship with both second and third party vendors.
Rewrote training manual


Americom Broadcasting 2005-2006
Producer/Promotions
Was put in charge of promotional and production duties for seven different radio stations.
Worked closely with other staff to compose community announcements and internal communication
Developed sales. strategies and presentations.
Oversaw, and had final approval of all advertising that went through the station.
Managed weekend promotions for local businesses.
Produced my own show: "Friday Night Live".


KTVN Channel 2 News 2004-2005
Assistant Producer
Chose the best video content for the news day and wrote much of the script.
Produced different segments of the show.
Managed talent.
Worked closely with press officers.


Sparks Tribune, Sparks, NV. 2000 - 2002
Reporter/Editor
Worked and mastered the Crime, Education and City Politics desks, also wrote on several important statewide issues.
Created and saw to finish several special sections, including: the graduation section, the health section and the entertainment page.
Created my own humor column.
Worked with press liaisons from every level of business, local government, state government, national government and federal government.
Managed several interns at one time on large projects.


EDUCATION
B.A. in Political Science, University of California at Berkeley
Created a grass roots campus comedy troupe from nothing that attracted a huge following and packed hundreds into theatres. Devised and implemented creative promotional techniques and strategy for this troupe.
Several advanced writing courses.
Frequent contributor to the Heuristic Squelch, an on-campus humor magazine.
Created the campus film club, along with several other comedy clubs on campus.