1811 N. Tamarind Ave. Apt. 321
Los Angeles, CA
90028
1(323)606-1318
Geoffrey.altrocchi@gmail.com
SUMMARY
Diligent, deadline-oriented worker and manager who has worked in all branches of media, including print, Internet, radio, television and even theatre. He possesses a good sense of a daily news cycle, local and national, business acumen, social media knowledge and skill and he has the ability to communicate individually and to large audiences.
Skills/Proficiencies:
Press Release Writing
AP News Style Writing
List of updated Los Angeles Media Contacts
Contain a list of industry contacts in the news.
Interviewing skills
Knowledge of and use of all majore social networking sites including Face book, Twitter, Tumblr, Reddit, flip, Wordpress, BlogSpot
Software: Power Point, Quicken, Adobe Photoshop, Dreaamweaver,
HTML Coding
Experience using a variety of cameras including Canon’s 5D
Familiarity with the news cycle
Newsletter compiling and writing
HTML encoding
Web Producer - videography and editing skills
Blogger Present
Update the blogs with pictures and graphics, etc.
Ace Industrial Supply 2011
Sales Executive
Worked as a phone banker to learn more about engaging people right away and selling them a product.
"Sizzled" the products, explaining them with flare in great detail to customers in an effort to sell them.
Helped edit sales material
Price negotiation
Closed deals.
Promenade Playhouse Santa Monica, CA. 2009
Social Media Expert
Volunteered to created a social media platform that hadn’t existed before with this theatre.
Produced video shoots for their online network.
Westside Eclectic/Next Stage Theatre/Steve Allen Theatre
Publicist/Consultant
Helped them get placement and views in local press and on the Internet.
Designed and distributed fliers
Garment and Citizen Newspaper
Advertising Executive
Went from writing for a downtown Los Angeles newspaper to selling advertising for it in order to learn how to create revenue for publiciaions.
Negotiated prices
Rightside Advisors Beverly Hills, CA. 2007 - 2008
Internet Marketing Manager
Managed a series of financial newsletters that were sent out to hundreds of thousands of subscribers. Helped edit the newsletters and rewrite them to accentuate Rightside Advisor’s priorities.
Commandeered Direct CRM marketing.
Developed a relationship with both second and third party vendors.
Rewrote training manual
Americom Broadcasting 2005-2006
Producer/Promotions
Was put in charge of promotional and production duties for seven different radio stations.
Developed sales. strategies and presentations.
Oversaw, and had final approval of all advertising that went through the station.
Managed weekend promotions for local businesses.
Produced my own show: "Friday Night Live".
KTVN Channel 2 News 2004-2005
Assistant Producer
Chose the best video content for the news day and wrote much of the script.
Managed talent.
Worked closely with press officers.
Sparks Tribune, Sparks, NV. 2000 - 2002
Reporter/Editor
Worked and mastered the Crime, Education and City Politics desks, also wrote on several important statewide issues.
Created my own humor column.
Worked with press liaisons from every level of business, local government, state government, national government and federal government.
Managed several interns at one time on large projects.
EDUCATION
B.A. in Political Science, University of California at Berkeley
Several advanced writing courses.
Frequent contributor to the Heuristic Squelch, an on-campus humor magazine.
Created the campus film club, along with several other comedy clubs on campus.